Tuesday, July 26, 2011

A new player in Daily Deals! (Watch out Groupon)

Look, I'm a sucker for daily deals as much as the next guy.  I love a good discount, especially when it's for something I was already in the market for anyway (hello, discounted oil change) or for a restaurant I frequent or have been wanting to try (still waiting on Highlands Bar & Grill to show up on Groupon).  The market leaders (Groupon and LivingSocial) have captured significant subscriber lists and currently have serious clout with local businesses.

A new player has come into the market recently called The Customer Advantage that offers a new spin on this Daily Deals concept.  While GLS (my new acronym for Groupon/LivingSocial) offers referral bonus credits for both signing up users and getting friends to buy offers, TCA incorporates a MLM (multi-level marketing) aspect into this business concept.  However, the negative aspects of MLM usually revolve around paying an entry fee of having to his some sales threshold in order to benefit from signing up.  Amway comes to mind for sure.  This service is different in that a) there is no initiation fee and b) no minimum thresholds to meet in order to benefit.  By signing up members, when they purchase a deal, you get a cut.  It's just that simple.

Someone named Carl Willis has reviewed the service as well.... click here to read.

If you'd like to sign up for The Customer Advantage, you can click HERE.  The site has launched and is now offering deals.

At some point I'd like to talk about LivingSocial's pending IPO, but I'll save that for another posting.

NOTE:  There appears to be some people who are what you would call "less than fans" of the MLM concept and of the creator John Milanoski.  A Google search will pull some of his detractors.  I would say come to your own conclusions...

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